Freelance SEO Services 

Helping Businesses Grow With Search

Sick of agencies? Try it a different way, no-contracts or retainers. 

Honest monthly SEO services by a Sydney-based freelancer.

I'm interested!

Sydney SEO Freelancer 

I’m a Sydney-based SEO freelancer helping businesses grow organic traffic, leads and revenue through practical, data-led SEO, without agency fluff, lock-in contracts, or juniors doing the work.

If you’re looking for a hands-on SEO freelancer in Sydney who understands how SEO connects to real business growth (not just rankings), you’re in the right place.

I work directly with founders, marketing teams and in-house specialists to build SEO strategies that compound over time, across local SEO, national campaigns, ecommerce, and international markets.

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Why Hire A Freelancer?

When you work with me, you get:

  • Direct access to the person doing the work (no account managers)

  • Custom SEO strategies tailored to your business goals

  • Faster implementation and clearer communication

  • Flexible engagement options (monthly or one-off projects)

Being Sydney-based also means I understand:

  • Local and national Australian search behaviour

  • Able to work across timezones (I have clients in the US and UK!)

  • How to balance SEO with paid media, CRO and brand growth

Find Out More

Services

 

Local SEO For Sydney Businesses

  • Google Business Profile optimisation

  • Location-based keyword research

  • Sydney & suburb-level landing pages

  • Local link and citation optimisation

Ideal for service businesses, clinics, consultants and local brands.


On-Page SEO & Content Optimisation

  • Keyword research mapped to commercial intent

  • Meta titles and descriptions that improve CTR

  • Content rewrites for ranking and conversion

  • Internal linking and site structure improvements

This is often where the fastest gains come from.


Technical SEO (Focused, Not Overkill)

  • Indexing and crawl optimisation

  • Fixing bloated or low-value URLs

  • Core Web Vitals and performance improvements

  • SEO-safe migrations (Shopify, WordPress, Wix)

No unnecessary audits — only fixes that matter.


SEO Strategy & Ongoing Consulting

  • SEO roadmaps aligned to business goals

  • Support for in-house and dev teams

  • Content planning and prioritisation

  • Clear reporting tied to traffic, leads and revenue

Ideal if you want senior-level SEO without hiring full-time.

Get In Touch

SEO Case Studies

Bumper.co

Bumper is one of Europe’s fastest-growing fintech companies, I’ve worked with Bumper for over three years.

The Issue

Despite being live for more than five years, organic performance had stalled:

  • Blog and landing pages were stuck at a few hundred visits per month

  • Thin, low-quality content that didn’t convert

  • Major keyword gaps due to missing landing pages

The Solution

We took a content-first, data-led approach:

  • Conducted a full content audit and rebuilt the SEO strategy around in-depth keyword research and competitor benchmarking

  • Created new, high-quality landing pages and blogs

  • Expanded SEO across UK, Spain, Ireland, Netherlands and Germany

The Results

  • Shortlisted for Digital Growth Awards – SEO Campaign of the Year

  • Organic traffic grown from ~7,000 to over 107,000 monthly visits

  • 83.52% increase in conversions, now generating 8,000+ monthly leads

Find Out More
What's it like to work with me....

 

Hey! I’m Phoebe and I run The Plan Success, a boutique SEO consultancy in Sydney, Australia.

How I work is pretty much the opposite of most digital marketing agencies out there. 

With over 7 years SEO experience, I’ve seen it all, been nominated for national awards and ranked as one of the top 1% SEO freelancers in the world!

Working with me means teaming up with someone who cares about small businesses succeeding.

We'll be working together every step of the way.

Keen for a quick chat? Get in touch. 

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